ULTA Beauty LOLs
Despite major advances in mascara technology, press-on nail glue, and collagen-enhancing lipstick, laughter is still the best cosmetic on earth.
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In a social campaign, contest, and BlogHer event dedicated to making make-up fun, Wendi McLendon-Covey rallied women to rise up against the snooty beauty industry with tales of primping terror.
Beauty LOLs Campaign Case Study
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Seeding submissions was easy as sharing some of our own long-held beauty questions and confessions.
“Brazilian” Digital Display
“Falsies” Digital Display
“Roots” Digital Display
“Brush” Digital Display
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A safe place to share beauty blunders for the chance to win an ULTA Beauty me spree.
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We wrote stand-up and stories for McLendon-Covey to deliver with her signature wit.
BlogHer Live Performance Highlights
ULTA's Beauty Fixes Web Video
"Oops Moments" Pre-Roll