National Donut Day

Usually, social media documents real life in a virtual world. But on the sweetest day of the year, the virtual world determined what was made in real life

We took the impact of National Donut Day worldwide by inviting people to submit virtual designs that became real-life donut decorations.

We united two iconic images - The Salvation Army Red Kettle and the beloved sprinkled donut - to remind people of The Salvation Army’s essential role in the holiday.

We provided local bakeries with boxes designed to educate donut-lovers on The Salvation Army’s role in National Donut Day - and its pivotal role in the community at large.