Lidl Food Market

The high-quality, low-price business model of Lidl Food Market doesn’t add up. Are their savings too good to be true, or simply too good to be missed?

Nobody can resist a scandal, so we seeded fake news rumors encouraging shoppers to conduct their own in-store investigations (aka
”drive in-store traffic”)

We created a highly likable weirdo conspiracy theorist dedicated to revealing the truth behind Lidl’s suspiciously low-priced groceries.

In the ever-changing world of retail, supply chain shortages and vacillating price points make it difficult to produce anything advance. Using our “Lidl Lair,” we perpetuated the low price conspiracies via a modular video format that would allow us to drop in all the details, no matter how last minute.

The new kid on the block of low-priced grocers needed a major point of difference. We delivered in a highly buzzworthy way.